OUR PROCESS
Look, we know all the rules. We have to know them well in order to break them! We believe its much cooler to ignore what everyone else does and carve out our own lil niche. Creating something new requires a level of freedom that rules seldom offer - We ignore "Art Standards" and "Best Practices" as they offer very little inspiration and limit creativity. The only rules we follow are 1: our work must be fun and 2: It must inspire others!
Its amazing what creative freedom can offer! We want to encourage outliers and random opportunities for new expressions. In the art studio and the garden we find the coolest shit is often an unintended result that we could never have planned.
Look, not everything is cool - we try a ton of different approaches to creating and we are lucky enough to determine our success by how fun the process is vs any real business obligation. This means we can keep making cool shit cooler without any distractions. Mix 2 cool things and you will usually make something cooler.
We aint gatekeepers. In fact we are firm believers that we all grow together and love it when someone finds something new/rad from our work! Our work is your work - we want to be remixed and repurposed as your own expression. Sharing something is an incredible way to amplify the positive energy needed to create truly cool shit.
